In a previous article I talked about the multiple benefits
of using webinars in your online business. Now, I want to
discuss a model of how webinars can work in your offline
business as well. Used correctly, webinar allow you to
identify interested people and concentrate your marketing
efforts and dollars on them.
What makes webinars so effective is how the simple act of
registering for a webinar qualifies a prospect for your
business. If that same person actually participates in the
webinar, they become even more qualified. If that same
person listens to the entire webinar they are even more
qualified. Finally, if they listen to the entire webinar and
they participate in the post webinar survey, they become the
most qualified person on which to market your products and
Anytime I conduct a webinar, there are a number of people
who fall into this category. Clearly they are interested in
my product, but for some reason decided not to buy. Once
someone has met all these criteria, these are the people I
want to follow up with and really target with my sales
You stand a much better chance at making money by following
up with responders to a webinar than those who did not
respond to your webinar. What a responder has done is raise
their hands and essentially indicate that they are
interested in what you have to say. If your prospective
customers have not raised their hands, should you market to
them before those who have? Of course not! The reason why is
because someone who has responded is significantly more
likely to buy from you if you have the right follow up.
Non-responders can be a waste of time and money.
By marketing with webinars you reduce your marketing
expenses because now you only have to market to your best
prospects. These are the people who are most likely to buy
your product or service with a little follow up so they are
the ones you should be focusing your efforts on.
Using webinars can dramatically improve the bottom line for
your offline business. If you are not implementing them into
your business you are likely spending time and money that
you do not have to spend.
Stephen Beck enjoys helping families make money online
through (http://tinyurl.com/nrwe5q) marketing webinars. Look
at his free online business information about
(http://www.wildlywealthywebinars.com) webinar training so
you can start today. Don't reprint this exact article.
Instead, reprint a free
content version of this same article.